IncrediMask
The Incredimask uses nanofiber technology to filler 99%+ of particles 0.3 NM in size (this is better filtration than industry standard N95 and KN95 ratings, which filter to 95%).
In addition to filtering for particulates, viruses and bacteria are killed within about two minutes of contact with the nanofiber.
This mask is very thin and highly breathable. The Incredimask can be washed in cold water up to 50 times and maintain efficacy.
The Incredimask is a product designed with the intention of keeping schools and other places children gather during airborne infectious disease outbreaks.
I designed two girls and a flying squirrel "parachuting" into action using the Incredimask facemask as the parachute. I further developed the marketing strategy, determined feasibility and personally developed the design and sewed the prototypes of the reusable, washable, breathable face masks. The superhero characters were designed with the message that ANYBODY can be a hero and save lives by exercising responsible public hygiene.
Case Study: Branding name • Characters • Marketing Strategy
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“That person who helps others simply because it should or must be done, and because it is the right thing to do, is indeed, without a doubt, a real superhero."
– Stan Lee
